Have a unique spot for a product? Need a creative way to display a bike – or anything for that matter?

by Brian Hawkins · 08 Nov 2022

Free Tour! What has Fixture Lab been up to in Denver, Colorado?

At Fixture Lab, we value versatility. We love being your go-to for a variety of needs, from lighting to heavy lifting. The downside, however, is that people sometimes ask us: “what is it that you do, exactly?” Since “anything” isn’t a satisfying answer, and “everything” would be an exaggeration, we thought of a creative way to show you what Fixture Lab does. Join us on a walk-through of Good Turn Cycles, a recently-completed bike shop in Denver, Colorado. You’ll learn about our process, expertise, and how Fixture Lab can help you create an amazing store!

Here is just a sneak peek at what you will find once you press play below:

Side note: in case you missed it, our first walk-through video was of The Hub, a bike shop in Jackson, Wyoming. Go check it out once you’re done here!

As you’re watching and chomping on some popcorn, take special note of how Fixture Lab can help with:

Space planning. Turning your space into a thriving retail store is where we shine!
Lighting. Everything about it. Where, which lights, and why.
Fabrication. We know the people who can get any job done.
Fixtures (duh!). It’s in the name. We provide versatile, effective display solutions.
Installation. We’re happy to put in the legwork.
Moving shipping containers with forklifts
Hanging big, weird metal structures

You tell us! We’d love to help make your vision a reality.

When you’re done, reach out to Good Turn to let them know how their store inspired you to remodel yours. Hungry for more? Check out the walk-through of The Hub we mentioned earlier.

THE HUB

by Brian Hawkins · 06 May 2022

Add graphics AND decrease echo in your retail store!

Pretty much everyone agrees that strong graphics contribute to a great sales atmosphere. And most people also agree that noisy retail environments can ruin the shopping experience.

Effective retail stores invite customers in and keep them shopping. We’ve all visited stores with sound so deafening and annoying that we can’t wait to leave. Well, we have a super genius trick for you! Here’s how to add visual excitement to your store while subtracting acoustic distractions. The video below walks you through how we applied this technique to a bike shop.

Start by using the right kind of graphics: Silicone Edge Graphics (SEG).

SEG frame mounted to the wall

SEGs have about a million advantages over old-fashioned rigid graphics or vinyl graphics. They are great looking, inexpensive, easy to ship, easy to change, and you can make them in just about any size. However, there’s another advantage hidden in the little gap between the fabric graphic and the wall. If you’re really smart (like us, of course), you can use that sliver of space to tackle the sound problem in your store!

Install the sound-sucking material

There are a number of products on the market that do a great job of absorbing sound. Sound-absorption materials are really popular these days because of their usefulness for eliminating echo in online meetings and podcasts. Every sound recording studio in the world uses some sort of sound baffle system, and we think more retail stores should too. The product shown here is a ½” thick, semi-rigid, felt-like material. The tiles come in 12×12” squares, so installing them is easier than losing your car keys.

Once you have the SEG frame up on the wall, just fill it with as many sound tiles as possible. In the example above, we used silicone glue to stick the tiles to the wall and made sure they wouldn’t move by tacking them in place with a couple of tiny nails (from a handy nail gun). This process goes extremely fast. Remember that the sound tiles won’t be visible, so they don’t have to be flawlessly cut or perfectly positioned inside the frame. The more tiles you fit, the more echoes you’ll eliminate.

Install the graphic over the tiles

After the acoustic tiles are in place, you can simply install the fabric graphics as you normally would. Just like that, you’ve accomplished two major improvements at once: amplifying your visuals and dampening your sound. Right about the time you finish this project, your customers will be clamoring to buy stuff from the store – so be ready. They’ll probably say things like, “wow, that’s such a nice image. And darn it, I don’t know what it is, but I feel completely comfortable in your store. Here’s my credit card.”

If you are interested in tackling this project, let us know. Fixture Lab can help you with all the nitty-gritty details.

by Brian Hawkins · 01 May 2022

Take this virtual tour, and see what Fixture Lab does!

At Fixture Lab, we get this question all the time: “We are remodeling our store and we could use some help, but I don’t really know what you guys actually do in the process. What do you do?” So, as we were looking at our photos of The Hub, we got to thinking that this would be an ideal opportunity to show off the new store AND help everyone understand the things we typically do in the store design/remodeling process.

Check out the video. Inside you’ll see nicely handled examples of these common things we address:

Creating great storytelling opportunities in your store
Great store flow design
Specifying and using standard and custom Fixture Lab fixtures
Service, cash wrap and bar counter design and fabrication
Choosing paint and other finishes, including tasty wood wall textures
Custom bike displays
Adding local flavor to the space
Custom graphics and signage (interior and exterior) including fun items like neon signs
New concept for a “cash wrap” transaction counter
Designing and utilizing sexy, effective lighting

You will love this tour, so pop some popcorn and your beverage of choice, and have fun!

When you’re done, reach out to The Hub and tell them what a good job they did!

by Brian Hawkins · 08 Feb 2021

Make bikes magically float on a wall

Adjustable V-hook — Want your bike to float?

There are about a zillion ways to hang a bike on wall, but if you look for a solution that does ALL of these things at the same time, the list quickly dwindles down to one…

The Fixture Lab adjustable V-Hook and wall bracket for bike book:

Holds every style bike absolutely level, with the wheels straight 100% of the time – even if the frame has goofy geometry
Adjustable for mountain or road or any style bike
The fixture hides behind the bike so the bike appears to float
The fixture never touches the delicate paint on the bike

The fixture hides nicely behind the bike and doesn’t scream at you on the wall. It helps the customer focus on the product rather than a fixture on the wall. The V-hook is also great because if you have our wall fixture system with crossbars, you can put a bike pretty much wherever you like on a wall!

Follow the link below for more product details!

Adjustable Bike Hook (V-Hook)

Call today and let us share the exciting possibilities for your own store display. 303-777-2014

by Brian Hawkins · 16 Jan 2021

An easy and sexy way to brand a store.

Laser-cut steel can be just the ticket to make your logo sing when you brand a store.

The cash wrap counter at The Rivers Edge in Bozeman

16 gauge steel sheets with the store’s logo laser cut through to reveal the wood from the cabinet behind it. It’s a classy, durable, and as signs go…pretty darn inexpensive.

If you’re curious about this type of thing for your own store, let us know! Contact us here or give us a call 303-777-2014.

Looking for more inexpensive ideas to brand your store? Check out this blog post: Fixture Lab reveals retail store design secrets that will give your store an unfair advantage! …a value-packed webinar with all the ways to “take a gun to knife fight” when it comes to store design. Super valuable stuff, you’ll definitely want to take notes.

by Brian Hawkins · 29 Jul 2020

Want the customer’s eyes on your product? Try removing the ceiling.

How painting the ceiling can help to upgrade the store and focus the shopper’s attention on the product below.

Over the years, we have recommended painting the ceiling to a lot of stores. Sometimes the ceiling in a store is messy, dirty or distracting because there are so many colors going on up there.

A lot of the time the ceiling is just painted white (or some other light color) and the net effect is unoffensive…but uninspired.

If the ceiling was painted a light color it’s usually because the store was afraid that a darker color would feel heavy, or subtract from the light in the space.

What we have found is almost exactly the opposite impact.

Three things a darker ceiling does for your store:

Gives your eye less to look at overhead, thus drawing your eye down below to the product on display
Improves the contrast in the product’s reflective surfaces, making it prettier looking
Creates visual definition between the ceiling and the space below which helps to define the shape and depth of the space

Case study: Richardson Bike Mart, Richardson Texas

Richardson Bike Mart is a big store. A real big store. Making the decision to paint 18,000 square feet of ceiling that’s 21 to 25 feet high was no small decision.

Our strategy for the whole store remodel has been to turn from the feel of an overwhelmingly large warehouse, to a more modern, more inspired, more approachable space.

Certainly painting the ceiling alone isn’t going to change everything, but it is a big and very impactful move. We are also relighting the space, creating much better storytelling opportunities throughout, and reducing clutter and visual distraction overall. All these things together are going to really make for a remarkable update to this venerable store!

Even half-done, the darker ceiling already gives the eye a much-needed rest.

“We have a 22-year-old building with 25 ft ceilings that haven’t been renovated since we moved in it. The goal was to get bikes off our tall ceilings and for the store to look more like modern-day retail stores and less of a warehouse look. I was listening to an NBDA Podcast with Brian Hawkins and invited him to Dallas to show him our challenges and he gave us a dynamic plan that we are starting now. Part of that plan was painting our white ceiling a dark grey color. I was reluctant to do it because of the price. It was north of $30,000+. Painting the ceiling just didn’t seem like a good return on our money. Long story short, I went to REI, lululemon, and others and they all had a dark or black ceiling. I was shocked that the darker color didn’t draw my eyes to the ceiling at all. It was like there was no ceiling. All I saw was the product. I have no regrets we did it and it works!”
Woody Smith, Owner, Richardson Bike Mart

If you’re curious about learning simple, yet profoundly impactful tactics to improve your store’s design and in turn, your sales, you need to listen to the exact webinar by Brian Hawkins here…the webinar that inspired Woody Smith to modernize his humungous, outdated bike shop through the help and planning of Fixture Lab.

Looking for help with re-designing your store? Contact us here or give us a call 303-777-2014. We’d love to help create your dream store.

by Brian Hawkins · 20 May 2020

Putting up the logo sign…One of the most satisfying things to do in a new store!

Watching a store come to life is so exciting, and yesterday I got to tackle one of the most satisfying parts…putting up the logo sign for the brand new Trouts Fly Fishing store in Denver. When that logo goes up, you can suddenly feel how cool the whole space is going to be.

This particular installation had a high penalty for failure. We designed the wall (which will be behind the cash wrap counter) with hot-rolled steel on it…ooh la la. Installing the sign meant drilling holes through the new wall to hang the letters/logo. Nobody wants extra holes in their brand new steel wall.

Check out the time-lapse below of me installing the sleek new sign. I make it look so easy, right? Good thing you can’t see me pitting out while I do it!

The logo was built by Artcraft Sign Co. here in Denver and it looks fantastic.

And, voila! The finished sign for Trout’s Fly Fishing. Be sure to check out this post about all of Brian’s retail store design secrets that will give your store an unfair advantage.

by Brian Hawkins · 16 May 2020

Defy gravity, and your customer’s ability to ignore your bike display

Have a unique spot for a product? Need a creative way to display a bike – or anything for that matter?

We have to develop new ideas all the time so we are a great resource for ideas, and all the ways to produce them. This example is from the Alchemy store that we designed a while back. We have always loved this particular display. Need something unique for your own store? You know who to call!

by Brian Hawkins · 30 Jan 2020

Put your customers right in the middle of a great day of riding!

You’ve heard it a thousand times.

Show your customers experiences, not just products. This display that we built for Bicycle Sport Shop in Austin does a great job of taking the customer’s mind right to a great day of riding their mountain bikes with friends. It never fails to get a comment from people walking in the front door. It also gives the team at BSS a chance to display other types of merchandise right along side the bikes. If you need help coming up with ideas like this, give us a shout. This stuff is super fun.

by Brian Hawkins · 16 Oct 2019

The best F%#ing Podcast About Retail Store Music

Manndatory Listening Podcast features our very own Brian Hawkins in a great discussion about music in your retail store.

This podcast should absolutely be in your weekly roundup. Packed with 16 years of business expertise, The Mann Group created The Manndatory Listening Podcast because they’ve got a lot to talk about…like, a lot of juicy content that you’ll want to soak up ASAP and apply to your business right now.

We were delighted but not surprised to learn that Brian of Fixture Lab’s interview on Podcast Episode #18, “Music In Retail” is one of their greatest hits! The episode is packed with valuable tips about the correct and best ways to create the perfect musical atmosphere in your store (there’s a lot more to it than you think). You’ll be able to apply most of his tips right away.

These are a few things you’ll learn about in the podcast:

Help customers hang out in your store longer by selecting the right music
How your music actually drives sales
How music emotionally connects with your customers, your brand, and your space
The best sound system to use
The legalities of playing music Spotify, Pandora, and Apple Music
Music resources that can provide you with great, clean, non-offensive music

Do yourself a huge favor and click here to listen to the episode.

For a more in-depth look at how exactly you can elevate your store with music that keeps your customers coming back, check out our two-part blog post series, “Making your retail store sing by adding the perfect music” here:

Part 1, The Importance of the right music in a retail store and the equipment to use

Part 2, Selecting the right music source and songs

by Brian Hawkins · 18 Sep 2019

Increase Sales Today With This Wheel Display Hack For Your Bike Shop

If you are a bike shop, you have wheels to display. If you have wheels to display, then you are absolutely challenged with the problem of how to display them in a beautiful, easy to use, way. This is the exact problem that causes thousand dollar wheelsets to be displayed on 69¢ 2x4s at bike shops all over the place 😉 Showing wheels can be a pain in the A@#$!…until now.

You need to meet the ECLIPSE WHEEL DISPLAYER!

This super simple and elegant fixture literally hides behind the wheel, so that all the customer sees is the pretty wheel you are showing! And because it doesn’t rely on the QR or the Thru-axle to hold the wheel, your wheel display life is about 300% easier! Check it out.

by Brian Hawkins · 19 Aug 2019

Being The Retail Store of The Future

Tips on how you can make your bicycle retail store kick butt, instead of it kicking your butt!

Brian of Fixture Lab explains exactly how to do that in his recent webinar with the National Bike Dealer’s Association, “Being the bike shop of the future is all about being a great retailer of today”. If you missed his webinar and you’re a member of the NBDA, login to their site where you can listen to the recording of it here and follow the topic titled “NBDA Webinar Recordings”.

The biggest takeaways from this webinar were also published in a recent post in Outspokin’s blog here. Outspokin’ summarizes the main topics & takeaways that Brian covered in the webinar, such as:

The importance of continually keeping your store fresh/changing things up
Prioritizing customer experience
Bespoke (making people feel special with customized products)
Fostering a strong community
Technology integration
Telling a story
Standing out and being remarkable

Be sure to check out both the NBDA webinar for the rest of his extremely valuable tips, and head over to Outspokin’s blog post for a full summary of the webinar.

Let us know what you think in the comments, and feel free to call us with any questions about how we can help you design your store. We’re here for you!

by Brian Hawkins · 18 Jul 2019

Elevate Your Visual Merchandising With This Crazy-Flexible Fixture

Introducing every store merchandiser’s best buddy: The Outty Tower!

Meet The Outty Tower, the completely customizable fixture that can solve just about any of your in-store display problems. No matter what product you want to display, the Outty Tower can do it, big or small. Create any type of tower for your unique store layout, and then change it, and change it again..and again.

Why it’s cool:

Place It Anywhere

Literally, anywhere. In the middle of your sales floor, against a wall, let it stand alone, combine towers, the options are endless.

Place it on a wall

Create a wall of merchandise that’s not attached to the wall! Then, easily move the towers around when you want to refresh your visual merchandise display.

Standalone

The Outty Tower holds all sorts of products, and it takes up almost no floor space (only 2.5 sq ft). That means that it can fit just about anywhere you need it!

Combine towers

Create the ultimate tower with multiple towers, and display even more.

Configure yours today!

Just give us a call, and let us know what you want to show and we’ll help you dial-in the perfect tower. 303-777-2014

If you’re looking for something similar and super customizable, we’ve also got what you’re looking for. Check out our Gondola post, The Most Customizable Retail Display, Ever” here to learn about how this display item can be custom made to fit beautifully inside your store.

by Brian Hawkins · 15 Jul 2019

The Best Grip Display In The World

Are you the kind of person that likes to try/touch/feel something before you buy it? Same. Fixture Lab’s sweet Grip Displayer allows you to display up to 6 different grips out of their packaging for the full sensory experience. Check it out on our product page here.

People are initially attracted to how visually appealing something is…it’s science. People are even more attracted if you can also touch & experience it! Also science. This display is a great way to elevate your customer’s experience. Go ahead and place some grips on display for your customers to feel. Then watch what happens (more sales).

Secret tip: Sure this is great for displaying grips, but you can also wrap the bars of the fixture with bar tape in order to create a really nice tactile display.

by Brian Hawkins · 15 Jul 2019

The One Fixture You Need In Your Store If You Have Special Items To Display

The Acrylic Display Case is the perfect solution for displaying those products that deserve extra special attention. Instead of just hanging it on a wall, place your product in the Acrylic Case to protect, secure, and feature it in your store. The case offers extra security with the key and lock option, while displaying the product beautifully.

Make your product stand out with a graphic background. The case offers the ability to slide your own unique graphic in the built-in slot, just like the options in the photo to the left.

The best part is that it’s unbelievably easy to hang on a crossbar in your store. It only takes about one second to hang!

Check out the Acrylic Display Case on our product page here for details and pricing.

by Brian Hawkins · 11 Jul 2019

Level Up Your Bike Shop Wheel Display With This 1 Easy Trick

If you’re looking for a functional AND beautiful way to display wheels in your bike shop, you’re going to love our Wheel Standoffs. These little fixtures come in short and long sizing so you can overlap the wheels, just like the display below. The result is a thoughtful and visually appealing way for your customers to view all their options.

The Long Wheel Standoff The Short Wheel Standoff

A bonus feature about these fixtures is that each has an optional magnetic price card holder. Use it to clearly communicate prices to your customer, or if you don’t want to use it, you can simply remove it.

Up-level your retail store design with these small but mighty fixtures to make your wheels stand out. Check them out on the Fixture Lab site here (for the shortys) and here (for the long ones).

by Brian Hawkins · 10 Jul 2019

Don’t just make space for service department, design it.

We know your pain! The retail bike biz is a tough one, and sometimes areas like the service department can evolve into a less-than-optimal monster. Fear not. We can help.

Whether your service area needs to be re-thought, made sexier or you’re just trying to upgrade your store’s service game, you should check out NBDA’s latest Outspokin newsletter, “Make It Sexy: Tips for Sprucing Up Service” written by our own Brian Hawkins.

In the article, Brian spills the beans about designing sexy & functional service departments – offering so much value. You can even use his tips and take action on them like, today! Hint: it’s not just about fancy displays and reclaimed wood walls.

“…national statistics show that bike service is one of the highest performing areas of the bike shop these days, so there’s no question that your service department is worthy of a good hard look.”

He’ll walk you through step-by-step the specific ways to understand if your service department is operating smoothly or not and what to do about it. By the end of the article, you’ll understand the four solutions to problems that come up when changing your service department. Then, he’ll lay out all the mistakes to avoid. Again – so much value. You can take this information through the lifespan of the business and pass it along to your team.

We can’t wait for you to soak up all the wisdom that Brian offers and learn about how it impacts your store. Check out the article now!

by Brian Hawkins · 09 Jul 2019

Brian made famous by article in Bicycle Retailer ;-)

Fixture Lab is honored to be featured in the latest Bicycle Retailer and Industry News. He is basically famous now.

Well, maybe not famous, but if you own a bike shop or retail store, the issue on tariffs applies to you. In this article, you’ll learn how the China tariff ordeal will impact US bike retailers and what you can do about it as a shop owner.

Our foremost tariff expert (insert throat clearing noise here), Brian Hawkins was interviewed and in fact featured in the center of the article. Brian explains how to keep the communication positive & transparent with your customers in the face of increasing prices. Read the full article below for some key ways you can keep the value of the bicycle at the forefront of your customer’s mind and your sales steady.

P.S. Don’t miss out on reading the Bicycle Retailer’s full issue here.

by Brian Hawkins · 05 Jul 2019

Huge News: Fixture Lab Teams Up With NBDA

If you run a bike shop and you are breathing, we have huge news.

We’ve partnered up with the National Bicycle Dealers Association aka NBDA. As an NBDA Preferred Partner, Fixture Lab is super excited to help bring the NBDA members extra special discounts on our unique services, because we really like you. We want your business and store to be successful!

What this partnership means: we get to bring more value to you by helping you save money to create your dream store. Whether it includes just a few new pedal display fixtures or an entire remodel, we can absolutely make your dream store happen for you. Stand out from the fierce retail competition and let Fixture Lab help make your store sing.

What we’re offering you:

As a preferred partner, we’re discounting store fixtures and offering a FREE in-depth, custom store remodel budget creation/consultation…a $500 value.

The good news is: It’s crazy easy to take advantage of these sweet deals! All you need to do is be a member of the NBDA and hop on over to their website which you can find here! Happy Designing!

by Brian Hawkins · 26 Nov 2018

Is there any difference between canned sparkling waters?

FINALLY we are digging into some of the preeminent and pressing questions of our age: Is there any difference between canned bubbly waters? And if there is a difference, then which one is the best?

Why this topic for Fixture Lab? Why not! Carbonated water makes people happy. Happy people make good decisions and they take great care of customers. So toss out all the other advice we have given on retail stuff and just do bubbly water right;-)

I’m a big fan of a little gassy water to accompany my coffee. When I buy the water, I have always wondered…Is there any difference? Should I just be buying the cheapest one? So we decided to do a super scientific blind taste test.

For our test, we grabbed three common brands that cost all cost a bit different: Soleil (Safeway’s store brand), LaCroix, and Bubly

How we tested

We poured equal amounts of the different products into matching cups. The sticky notes had the name of the product on the bottom, so we could keep track. Then, we had people taste test and take as much time as they wanted to determine if they tasted a difference, and which one they liked the best. We switched the order for every participant to keep it random.

The results

To be honest, I was the most challenged to taste any difference between the three waters. Beth, Christina and kimberly all said they could taste a clear difference. I thought they were lying until I asked them to identify the product by tasting it after we finished the test.

Interestingly, Bubly didn’t do too well in our test. Soleil and LaCroix battled it out for top honors, which was also interesting because those two represent the two ends of the price spectrum.

In a completely unfair and unscientific twist, I personally am going to buy Bubly water. Even though it was most people’s 3rd favorite, and it’s more expensive than Soleil or LaCroix, I like the can a whole bunch more. Drinking out of a can that I like makes the whole experience better. Take that Soleil!

The take-aways

There is actually a subtle difference in taste between these waters!
We recommend Soleil or LaCroix for taste, and Bubly for can design
If you have a really discerning taste, we recommend that you taste all your options before you commit to the water you want to buy. It would be horrible for your to get the wrong one.

Fun extra fact:

We have heard people say LaCroix differently. Here is the correct pronunciation: La-CROY, rhymes with enjoy (that’s from the LaCroix web site)

by Brian Hawkins · 18 Jul 2018

8 great things that bike shops can learn from a KFC, of all places.

What does a bike shop have to do with a KFC restaurant?

The other day I happened to find myself in a KFC restaurant. As I was looking around the space, it dawned on me that they had done a really nice job with a number of things that we always encourage bike shop stores to consider. So I thought, “Hey, why not share them?” As you look, ask yourself, “If the average KFC store can do these things right, what prevents me from doing them too?”

Have fun reading, and stay tuned because at the end, I’ll give you a link to download a PDF.

Want to save and share these ideas?

As promised, here is a link to a PDF of these tips.

Download the PDF

Looking for a comprehensive, detailed resource on exactly how you can improve your bike shop?

Check out our previous blog post with a value-packed, information filled video presentation we did for Brooklyn Bicycle Company here.

by Brian Hawkins · 30 Mar 2018

The Best Bike Shop Retail Design Blog on the Internet

Blogs are for dorks, so who better to have one than us?! And now, without further ado, welcome to our (dorky) blog! (Please toss your own confetti here) We have big plans for great content as we move ahead. In it you will find all sorts of retail design inspiration and information…and the occasional random post that has nothing to do with anything, other than being remarkably witty and charming.

We hope you enjoy your stay and please reach out and let us know what content you would like to see in the near future. It could be anything. Anything. You know we are always game! Thanks for the visit! Come back soon!

And make sure you check out our recent posts:

• Brian’s ‘How To Design Your Bike Shop’ presentation for the Brooklyn Bicycle Co

• National Bike Dealers Association presentation

Are you looking for design or layout assistance for your bike shop? Toss us a note or give us a call at 303-777-2014 today and let’s talk about how we can help.

by Brian Hawkins · 30 Mar 2018

Great store design projects and what they do for your bike shop

Brooklyn Bicycle Co. has created a great library of articles and training for their dealers. So, when they approached Brian to share his Interbike presentation on “Great store design projects and what they do for your business” with their dealers, we jumped at the opportunity. I mean, who wouldn’t want to be a part of that! After you view Brian’s presentation 5-6 times, make sure you check out the other great articles in their library!

Thanks Brooklyn Bicycle Co., it was an absolute pleasure working with you!

Here is just a sneak peek at what you will find once you press play below:

As you’re watching and chomping on some popcorn, take special note of how Fixture Lab can help with:

Pretty much everyone agrees that strong graphics contribute to a great sales atmosphere. And most people also agree that noisy retail environments can ruin the shopping experience.

Start by using the right kind of graphics: Silicone Edge Graphics (SEG).

Install the sound-sucking material

Install the graphic over the tiles

The Fixture Lab adjustable V-Hook and wall bracket for bike book:

Laser-cut steel can be just the ticket to make your logo sing when you brand a store.

How painting the ceiling can help to upgrade the store and focus the shopper’s attention on the product below.

Three things a darker ceiling does for your store:

Case study: Richardson Bike Mart, Richardson Texas

Have a unique spot for a product? Need a creative way to display a bike – or anything for that matter?

You’ve heard it a thousand times.

Manndatory Listening Podcast features our very own Brian Hawkins in a great discussion about music in your retail store.

These are a few things you’ll learn about in the podcast:

Do yourself a huge favor and click here to listen to the episode.

Tips on how you can make your bicycle retail store kick butt, instead of it kicking your butt!

Introducing every store merchandiser’s best buddy: The Outty Tower!

Why it’s cool:

Place it on a wall

Standalone

Combine towers

Configure yours today!

What we’re offering you:

As a preferred partner, we’re discounting store fixtures and offering a FREE in-depth, custom store remodel budget creation/consultation…a $500 value.

How we tested

The results

The take-aways

Fun extra fact:

What does a bike shop have to do with a KFC restaurant?

Want to save and share these ideas?

Looking for a comprehensive, detailed resource on exactly how you can improve your bike shop?

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