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Put your customers right in the middle of a great day of riding!

You’ve heard it a thousand times.

Show your customers experiences, not just products. This display that we built for Bicycle Sport Shop in Austin does a great job of taking the customer’s mind right to a great day of riding their mountain bikes with friends. It never fails to get a comment from people walking in the front door. It also gives the team at BSS a chance to display other types of merchandise right along side the bikes. If you need help coming up with ideas like this, give us a shout. This stuff is super fun.

in Retail store design / Retail store enhancements / Retail store remodeling / Selling apparel / Selling bicycle components / Uncategorized  by Brian Hawkins 0 comments

The Most Customizable Retail Display, Ever

The Fixture Lab Gondola

If you don’t know about this completely customizable fixture, it’s about time you learn!

A common fixture in most retail stores, as you probably already know, is the Gondola. Gondolas are great for displaying a plethora of items in one cohesive, beautiful fixture. And when you have wall fixtures and gondolas that are the same system, your merchandising world becomes A WHOLE LOT BETTER because you can put just about any fixture that goes on the wall, on the gondola….and back again. That means that moving product around is EASY and you are about 999% more likely to update displays more frequently. When you move stuff around more frequently your customers are kept more engaged. When your customers are more engaged you SELL MORE! Not to mention, when you have a nicely fixtured store, it’s great looking. Who can argue with being great looking?!

We can build you just about any size, configuration, and finish, that blends seamlessly into your store’s style…so give us a call and let’s get started.

in Retail store design / Retail store fixture news / Retail store remodeling / Selling apparel  by Brian Hawkins 0 comments

The right overhead light for a retail store’s dressing room.

We are always looking for great lighting solutions for all the stores we work on. Recently, we uncovered this really great ceiling light that works great for a dressing room. And the bonus, it’s only $69.95.

 

A few words about lighting a dressing room:

Your goal when lighting a dressing room is easy: Make the customer look like a million bucks. Certainly the size of the room, the colors, and the finishes have a lot to do with you hitting your goal. Great lighting however, is one of the very best investments in your plan. It’s easy too! It really makes you wonder why so many retailers, big and small, get the lighting part so wrong.

In a nutshell, you need two basic lights in the dressing room to make the customer look great.

  1. A nice soft overhead light
  2. Lights that illuminate the front of the subject in the room. We are going to do a whole separate post about these lights, so stay tuned.

  3. Poor overhead light in a dressing room

Attributes of a great overhead light:

  1. The light should be diffused or indirect…not direct spot lights that cast dramatic shadows. Pretty much, the softer the light the better.
  2. The right color temperature is important. The most flattering light for skin tones and clothing is around 3000k.
  3. The style of the light should compliment the room.
  4. It sure doesn’t hurt if the light is inexpensive, am I right?!

Drum Flush Mount Light from CB2Introducing the “Drum Flush Mount Light” from CB2: 

1. The simple and clean design allows it to fit into almost any design plan.
2. The overall size of the shade (19.75″Wx19.75″Dx6″H) is pretty big, which does a great job of spreading out the light. The diffuser on the light softens and makes the light pretty.
3. It uses two standard bulbs (up to 60W incandescent or equivalent LED or CFL), which makes dialing in the exact amount of light real easy, and swapping out lamps later simple.
4. Did we mention it is only $69.95?

 

What are you waiting for?


If your dressing room needs a little shot in the arm, hop on over to CB2 and order one up! Click here to see it!

Ceiling drum light by CB2CB2 also makes a “oversized drum flush mount light” which is a huge 34″ across. If you have a larger room, that could be just what the doctor ordered! Check it out

 

 

The first person to send us before and after photos will get a social media shout out….and perhaps a little surprise from us! Aren’t you dying to find out what that might be?!

Ready. Set. Go!

in Retail store lighting / Retail store remodeling / Selling apparel  by Brian Hawkins 0 comments