At Fixture Lab, we value versatility. We love being your go-to for a variety of needs, from lighting to heavy lifting. The downside, however, is that people sometimes ask us: “what is it that you do, exactly?” Since “anything” isn’t a satisfying answer, and “everything” would be an exaggeration, we thought of a creative way to show you what Fixture Lab does. Join us on a walk-through of Good Turn Cycles, a recently-completed bike shop in Denver, Colorado. You’ll learn about our process, expertise, and how Fixture Lab can help you create an amazing store!
Here is just a sneak peek at what you will find once you press play below:
Side note: in case you missed it, our first walk-through video was of The Hub, a bike shop in Jackson, Wyoming. Gocheck it out once you’re done here!
As you’re watching and chomping on some popcorn, take special note of how Fixture Lab can help with:
Space planning. Turning your space into a thriving retail store is where we shine!
Lighting. Everything about it. Where, which lights, and why.
Fabrication. We know the people who can get any job done.
Fixtures (duh!). It’s in the name. We provide versatile, effective display solutions.
Installation. We’re happy to put in the legwork.
Moving shipping containers with forklifts
Hanging big, weird metal structures
You tell us! We’d love to help make your vision a reality.
When you’re done, reach out to Good Turn to let them know how their store inspired you to remodel yours. Hungry for more? Check out the walk-through of The Hubwe mentioned earlier.
How painting the ceiling can help to upgrade the store and focus the shopper’s attention on the product below.
Over the years, we have recommended painting the ceiling to a lot of stores. Sometimes the ceiling in a store is messy, dirty or distracting because there are so many colors going on up there.
A lot of the time the ceiling is just painted white (or some other light color) and the net effect is unoffensive…but uninspired.
If the ceiling was painted a light color it’s usually because the store was afraid that a darker color would feel heavy, or subtract from the light in the space.
What we have found is almost exactly the opposite impact.
Before: Richardson Bike Mart
Three things a darker ceiling does for your store:
Gives your eye less to look at overhead, thus drawing your eye down below to the product on display
Improves the contrast in the product’s reflective surfaces, making it prettier looking
Creates visual definition between the ceiling and the space below which helps to define the shape and depth of the space
Case study: Richardson Bike Mart, Richardson Texas
Richardson Bike Mart is a big store. A real big store. Making the decision to paint 18,000 square feet of ceiling that’s 21 to 25 feet high was no small decision.
Our strategy for the whole store remodel has been to turn from the feel of an overwhelmingly large warehouse, to a more modern, more inspired, more approachable space.
Certainly painting the ceiling alone isn’t going to change everything, but it is a big and very impactful move. We are also relighting the space, creating much better storytelling opportunities throughout, and reducing clutter and visual distraction overall. All these things together are going to really make for a remarkable update to this venerable store!
Even half-done, the darker ceiling already gives the eye a much-needed rest.
“We have a 22-year-old building with 25 ft ceilings that haven’t been renovated since we moved in it. The goal was to get bikes off our tall ceilings and for the store to look more like modern-day retail stores and less of a warehouse look. I was listening to an NBDA Podcast with Brian Hawkins and invited him to Dallas to show him our challenges and he gave us a dynamic plan that we are starting now. Part of that plan was painting our white ceiling a dark grey color. I was reluctant to do it because of the price. It was north of $30,000+. Painting the ceiling just didn’t seem like a good return on our money. Long story short, I went to REI, lululemon, and others and they all had a dark or black ceiling. I was shocked that the darker color didn’t draw my eyes to the ceiling at all. It was like there was no ceiling. All I saw was the product. I have no regrets we did it and it works!”
The updated, modernized ceiling at Richardson Bike Mart
If you’re curious about learning simple, yet profoundly impactful tactics to improve your store’s design and in turn, your sales, you need to listen to the exact webinar by Brian Hawkins here…the webinar that inspired Woody Smith to modernize his humungous, outdated bike shop through the help and planning of Fixture Lab.
Looking for help with re-designing your store? Contact us here or give us a call 303-777-2014. We’d love to help create your dream store.
