Speaking engagements Archives

by Brian Hawkins · 30 Jan 2020

Fixture Lab reveals retail store design secrets that will give your store an unfair advantage!

If you are an NBDA member you need to know about this fun Webinar

How’s an independent retail store supposed to compete with the big guys these days? How can I make my own store as engaging as the national brands/stores? And how the heck can I make my store’s brand stand out without spending zillions of dollars? If you’re asking questions like these, this webinar is just what the doctor ordered for you! In this fun presentation Brian Hawkins (the leader of Fixture Lab), will take us through a treasure trove of retail store design tips and best practices that the leaders in retail use every day. It’ll be like getting the keys to unlock the store you’ve been dreaming about.

Watch it here!

https://www.youtube.com/watch?v=yj_HnilE2vU

by Brian Hawkins · 19 Aug 2019

Being The Retail Store of The Future

Tips on how you can make your bicycle retail store kick butt, instead of it kicking your butt!

Brian of Fixture Lab explains exactly how to do that in his recent webinar with the National Bike Dealer’s Association, “Being the bike shop of the future is all about being a great retailer of today”. If you missed his webinar and you’re a member of the NBDA, login to their site where you can listen to the recording of it here and follow the topic titled “NBDA Webinar Recordings”.

The biggest takeaways from this webinar were also published in a recent post in Outspokin’s blog here. Outspokin’ summarizes the main topics & takeaways that Brian covered in the webinar, such as:

The importance of continually keeping your store fresh/changing things up
Prioritizing customer experience
Bespoke (making people feel special with customized products)
Fostering a strong community
Technology integration
Telling a story
Standing out and being remarkable

Be sure to check out both the NBDA webinar for the rest of his extremely valuable tips, and head over to Outspokin’s blog post for a full summary of the webinar.

Let us know what you think in the comments, and feel free to call us with any questions about how we can help you design your store. We’re here for you!

by Brian Hawkins · 09 Jul 2019

Brian made famous by article in Bicycle Retailer ;-)

Fixture Lab is honored to be featured in the latest Bicycle Retailer and Industry News. He is basically famous now.

Well, maybe not famous, but if you own a bike shop or retail store, the issue on tariffs applies to you. In this article, you’ll learn how the China tariff ordeal will impact US bike retailers and what you can do about it as a shop owner.

Our foremost tariff expert (insert throat clearing noise here), Brian Hawkins was interviewed and in fact featured in the center of the article. Brian explains how to keep the communication positive & transparent with your customers in the face of increasing prices. Read the full article below for some key ways you can keep the value of the bicycle at the forefront of your customer’s mind and your sales steady.

P.S. Don’t miss out on reading the Bicycle Retailer’s full issue here.

by Brian Hawkins · 30 Mar 2018

Talking Bike Shop Business (and Design) Strategy in Napa, CA

The National Bike Dealers Association recently asked Brian to present to their Profitability Project Group #2 (there are three P2 groups). The Profitability Project (P2) aims to improve business for all the participating specialty bike retailers. Of course we took them up on the offer because the Profitability Project groups are made up of some of the best bicycle retailers in the country. The fact that the meeting was in Napa, CA didn’t hurt either!

Brian’s presentation was called, “Being the bike shop of the future is all about being a great retailer of today”. In it, Brian discussed the history of bike shops from the 1800’s to years in the future. He shared a whole bunch of things that today’s best retailers outside the bike world do today, and a zillion ways the bike shop of the future will change from today’s model.

We are considering hosting an online webinar where Brian would deliver this presentation in its entirety. If you are interested in attending, click here and we will send you further details when it happens.

Get Involved in P2

If you are a bike dealer and you have never heard of a P2 group, it would be in your very best interest to look into it. Each group is made up of non-competing dealers who meet to learn, compare, network, examine and analyze specific data from their business to help and support each other in business operation and strategy. The retailers within these groups are all very well respected dealers around the country with awesome shops. So, it’s a tremendous honor to be asked to present at one of their meetings!

If you want to find out more about the NBDA or P2 groups, check out their site: nbda.com

Check out Brian’s additional presentation on ‘How To Design Your Bike Shop’

by Brian Hawkins · 30 Mar 2018

Great store design projects and what they do for your bike shop

Brooklyn Bicycle Co. has created a great library of articles and training for their dealers. So, when they approached Brian to share his Interbike presentation on “Great store design projects and what they do for your business” with their dealers, we jumped at the opportunity. I mean, who wouldn’t want to be a part of that! After you view Brian’s presentation 5-6 times, make sure you check out the other great articles in their library!

Thanks Brooklyn Bicycle Co., it was an absolute pleasure working with you!