Watching a store come to life is so exciting, and yesterday I got to tackle one of the most satisfying parts…putting up the logo sign for the brand new Trouts Fly Fishing store in Denver. When that logo goes up, you can suddenly feel how cool the whole space is going to be.

This particular installation had a high penalty for failure. We designed the wall (which will be behind the cash wrap counter) with hot-rolled steel on it…ooh la la. Installing the sign meant drilling holes through the new wall to hang the letters/logo. Nobody wants extra holes in their brand new steel wall.

Check out the time-lapse below of me installing the sleek new sign. I make it look so easy, right? Good thing you can’t see me pitting out while I do it!

The logo was built by Artcraft Sign Co. here in Denver and it looks fantastic.

And, voila! The finished sign for Trout’s Fly Fishing. Be sure to check out this post about all of Brian’s retail store design secrets that will give your store an unfair advantage.