Manndatory Listening Podcast features our very own Brian Hawkins in a great discussion about music in your retail store.

This podcast should absolutely be in your weekly roundup. Packed with 16 years of business expertise, The Mann Group created The Manndatory Listening Podcast because they’ve got a lot to talk about…like, a lot of juicy content that you’ll want to soak up ASAP and apply to your business right now.

We were delighted but not surprised to learn that Brian of Fixture Lab’s interview on Podcast Episode #18, “Music In Retail” is one of their greatest hits! The episode is packed with valuable tips about the correct and best ways to create the perfect musical atmosphere in your store (there’s a lot more to it than you think). You’ll be able to apply most of his tips right away.

These are a few things you’ll learn about in the podcast:

• Help customers hang out in your store longer by selecting the right music
• How your music actually drives sales
• How music emotionally connects with your customers, your brand, and your space
• The best sound system to use
• The legalities of playing music Spotify, Pandora, and Apple Music
• Music resources that can provide you with great, clean, non-offensive music

Do yourself a huge favor and click here to listen to the episode.

For a more in-depth look at how exactly you can elevate your store with music that keeps your customers coming back, check out our two-part blog post series, “Making your retail store sing by adding the perfect music” here:

Part 1, The Importance of the right music in a retail store and the equipment to use

Part 2, Selecting the right music source and songs