Brian made famous by article in Bicycle Retailer ;-)

Fixture Lab is honored to be featured in the latest Bicycle Retailer and Industry News. He is basically famous now.

Well, maybe not famous, but if you own a bike shop or retail store, the issue on tariffs applies to you. In this article, you’ll learn how the China tariff ordeal will impact US bike retailers and what you can do about it as a shop owner.

Our foremost tariff expert (insert throat clearing noise here), Brian Hawkins was interviewed and in fact featured in the center of the article. Brian explains how to keep the communication positive & transparent with your customers in the face of increasing prices. Read the full article below for some key ways you can keep the value of the bicycle at the forefront of your customer’s mind and your sales steady.

P.S. Don’t miss out on reading the Bicycle Retailer’s full issue here.