• The Eclipse Wheel Displayer

    Up your wheel game with our newest fixture.

  • For every Tara
    Helmet Displayer
    sold, we are
    donating $1 to
    Tara Llanes' Fund.

    Her fixture Her story
  • Unleash your secret weapon. Have us design your store!

    Retail Store Design
  • Great store fixtures
    for great
    cycling retailers.

  • The rule:
    The more you show.
    The more you sell.


Kelly Hook

Kelly Crimmins, one of our dealers from BGI Indianapolis, wanted a simple hook that could hold anything from bags to racks, so we created the Kelly Hook in her honor!

Heavy Betty

The Heavy Betty is the world’s most versatile frame displayer. You pick the location (anywhere you have a crossbar). You pick the angle and the dangle, with our four-way adjustability.

Single Dip Pedal Displayer

The Single Pedal Displayer is a great solution for displaying a single pedal outside of its packaging by allowing the customer to spin and interact with the pedal. It also has a handy built in sign holder.



We’ve been designing and merchandising bicycle stores for years, and we know how hard it can be. We also know what works. We create hard-working solutions for bicycle dealers every day, and it has paid off big time for many shops around the country.

Whether it’s as simple as a few new hangers for your clothing, or as big as redesigning a fixture program for a whole store, we have just the right advice and the proven solutions to make it easy to succeed. Let us help your store.

We’re also part of A.R.E.
A.R.E. is the Association for Retail Environments, non-profit trade association, that advances the retail environments industry and their members companies. It’s a great opportunity for us.

  • Christopher Tembeck

    Owner / Cycle Works

    There were absolutely times when I thought Brian and his team were nuts, but we hung in there and now…Holy crap our store is nice!

  • Rick Snyder

    Owner / Mike's Bikes

    Brian and his crew are great. They worked hand-in-hand with our architect, and we could not be happier with the results! We just posted our single biggest day in our store’s history, so I’m not complaining!

  • Mike Stollmeyer

    Owner / Windsor Bicycle

    About 3 years ago Bhawkins Inc. designed my new store from scratch. Fixture Lab listened to my vision for the space, added suggestions, and worked with me to construct one of the best bike shops in Northern CA. He made sure no detail went unnoticed, and wasn’t afraid to try new and different things. Just amazing work Fixture Lab!

Meet the Team

Your Fixture Lab team has many years of brand development and retail design experience, which means your store will be awesome. But we are also a lot of fun to work with, which is a pretty big deal as well!

Brian Hawkins

Beth Walden

Scott Graham